ESART - Escola Superior de Artes Aplicadas
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- Graphical and ergonomic evaluation of symbols on traffic signsPublication . Neves, J.V.M.; Noriega, Paulo; Raposo Daniel; Ribeiro, Rogério; Rebelo, Francisco; Wang, ZihaoIn Europe, traffic signs, although identical, are not the same, varying from country to country, focusing this study on the Portuguese case. The guiding principles and technical standards for the development, production and installation of traffic signs in Portugal are defined in a normative document, the Traffic Signaling Regulation. Regulatory Decree No. 6/2019 presents the first major revision to the Traffic Signaling Regulation approved in 1998, introducing new information signs, new tourist, geographical, ecological and cultural indication symbols, as well as the graphic representation of drivers signals, traffic regulatory agents and traffic lights. The Traffic Signaling Regulation of 1998 presented 112 symbols for indications, adding the 2019 prevision plus 10 symbols, which makes a total of 122 information symbols, lacking this area of normalization and standardization. Part of the pictograms present on the vertical signage are not easily perceptible. The iconic level used in the design of the pictograms is very different, with some being extremely simplified and easily perceptible and others requiring a higher level of decoding by the user, caused by the complexity of the sign. This article is the result of a graphical and ergonomic evaluation of the new symbols added to traffic signs in Portugal. For the evaluation of the symbols, a mixed methodology, non-interventionist and interventionist, with a qualitative basis, was used, divided into three phases: The first phase of aesthetic and functional analysis of the new symbols presented, the second phase of graphic normalization of the symbols and the third phase of evaluation and validation of the developed standardized symbols. With the project developed, it was possible to understand the inconsistency of the system proposed by the Portuguese State, verifying through the results obtained an improvement in terms of visual ergonomics, understanding and aesthetic balance in comparison with the symbols in use today.
- Principles of development and evaluation of pictogramsPublication . Neves, João Vasco; Silva, Fernando Moreira da; Raposo, Daniel; Silva, José Gago daThis article is the result of an investigation in information design, which hascommunication design as its field and guidance and public information systems has theme, with a focus on tourist signage. The article focuses on the design process and how designers develop pictograms for guidance and information, but also on the evaluation of these pictograms, taking into account a specific user. The article aims to present principles for the development and evaluation of pictograms, aimed at a professional context and applicable in pedagogical environments. This is a study based on case studies, direct observation and literature review, aiming to define design principles for the development and evaluation of pictograms, principles that are expected to make guidance and public information systems more inclusive, accessible, ergonomic and user-centered.
- Using diagrams to explain brand concepts and implement visual identitiesPublication . Ribeiro, Rogério; Raposo, Daniel; Almendra, Rita; Neves, J.V.M.; Amic G. HoMost companies subcontract consultants or companies specialised in Design and Branding. In this context, most of the Visual Identity (re)design projects of the brand/corporate end up being developed externally to the companies.The Design and Branding consultant or company usually plays a role in the stages of request, research, concept, strategy, tactics and, tending to disappear during the operationalization or implementation.A brand Visual Identity project implies the participation of several external specialists who intervene in the implementation of tasks and components that must be integrated. In the same sense, it requires the participation and awareness of the company's employees, so that they are active participants in the effective communication of the brand, always ensuring its consistency over time.The operationalization steps of a brand/corporate Visual Identity are crucial for its success, regarding the adequate implementation in terms of graphic quality and coherence, but also in the perspective of brand management, which requires good brand-business integration and the monitoring and correction of actions that impact on people's understanding and experience with the brand.It is recognized the relevance of diagrams in improving the understanding, the accessibility, and the enjoyment of complex information.In this study, we intend to understand how diagrams allow explaining complex concepts in the Brand Design universe, namely business structures, organizations, or methods, with several levels of importance or sequence, with main cores and right or possible declinations or dependencies. The methodology of the study focuses on case studies of explanatory type and literature review.The results consist in identifying the most relevant and useful characteristics of diagrams in the visualisation of information, particularly to explain concepts and assist in the implementation of a brand/corporate Visual Identity.