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Exploring racial diversity in fashion brand advertising: An Instagram-based study of three prominent brands

2023Capítulo de livro Acesso aberto
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datacite.subject.fosHumanidades::Artes
dc.contributor.authorMartins, Lara
dc.contributor.authorMartins, Nuno
dc.contributor.authorPereira, Leonardo
dc.contributor.authorRaposo, Daniel
dc.contributor.editorMartins, Nuno Duarte
dc.contributor.editorRaposo, Daniel
dc.date.accessioned2026-01-09T11:36:46Z
dc.date.available2026-01-09T11:36:46Z
dc.date.issued2023en_US
dc.date.updated2026-01-06T14:22:45Z
dc.description.abstractCultural and racial diversity in fashion brand communication has been a growing discussion topic, often associated with either spontaneous or organized by citizens movements advocating for issues of discrimination, exclusion, and even human rights. This article’s goal was to investigate the ethnic representation in the communication and promotion content published by three reference clothing brands on the Instagram social media platform: H&M, Lefties, and Zara. The study focused on the analysis of the Instagram pages of these three brands, between January 2020 and January 2022. In this article, we begin with a literature review on the topics of diversity and representation. We then present the methodologies and results of the carried out analysis on H&M’s, Lefties’ and Zara’s Instagram posts. Finally, we discuss the results and their respective conclusions.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationMARTINS, Lara [et al.] (2023) - Exploring racial diversity in fashion brand advertising: An Instagram-based study of three prominent brands. In MARTINS; N. ; RAPOSO, D. (eds.) - Communication design and branding. (Springer Series in Design and Innovation 32). DOI: https://doi.org/10.1007/978-3-031-35385-7_7
dc.identifier.doi10.1007/978-3-031-35385-7_7en_US
dc.identifier.isbn9783031353840en_US
dc.identifier.isbn9783031353857en_US
dc.identifier.issn2661-8184en_US
dc.identifier.issn2661-8192en_US
dc.identifier.slugcv-prod-3581314
dc.identifier.urihttp://hdl.handle.net/10400.11/10449
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature Switzerlanden_US
dc.rights.uriN/A
dc.subjectDesign and branding
dc.subjectEthnic diversity
dc.subjectPublic interaction
dc.subjectInstagram social media
dc.subjectClothing brands
dc.titleExploring racial diversity in fashion brand advertising: An Instagram-based study of three prominent brandseng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage137
oaire.citation.startPage123
oaire.citation.titleCommunication design and branding
oaire.citation.volume32en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRaposo Martins
person.givenNameDaniel
person.identifier.ciencia-id6911-9356-139E
person.identifier.orcid0000-0002-7818-7325
rcaap.cv.cienciaid6911-9356-139E | Daniel Raposo Martins
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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