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Exploring racial diversity in fashion brand advertising: An Instagram-based study of three prominent brands
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Orientador(es)
Resumo(s)
Cultural and racial diversity in fashion brand communication has been a growing discussion topic, often associated with either spontaneous or organized by citizens movements advocating for issues of discrimination, exclusion, and even human rights. This article’s goal was to investigate the ethnic representation in the communication and promotion content published by three reference clothing brands on the Instagram social media platform: H&M, Lefties, and Zara. The study focused on the analysis of the Instagram pages of these three brands, between January 2020 and January 2022. In this article, we begin with a literature review on the topics of diversity and representation. We then present the methodologies and results of the carried out analysis on H&M’s, Lefties’ and Zara’s Instagram posts. Finally, we discuss the results and their respective conclusions.
Descrição
Palavras-chave
Design and branding Ethnic diversity Public interaction Instagram social media Clothing brands
Contexto Educativo
Citação
MARTINS, Lara [et al.] (2023) - Exploring racial diversity in fashion brand advertising: An Instagram-based study of three prominent brands. In MARTINS; N. ; RAPOSO, D. (eds.) - Communication design and branding. (Springer Series in Design and Innovation 32). DOI: https://doi.org/10.1007/978-3-031-35385-7_7
Editora
Springer Nature Switzerland
Licença CC
Sem licença CC