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Publication
O contributo do design gráfico para o desenvolvimento de rotulagem alimentar
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| 75.85 MB | Adobe PDF |
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Abstract(s)
Esta investigação teve como propósito contribuir para o conhecimento em Design Gráfico, nomeadamente, sobre o contributo do Design Gráfico para o desenvolvimento de rotulagem alimentar, sendo que terá como metodologia intervencionista, a investigação ativa, o estágio na empresa InovCluster – Associação do Cluster Agro-Industrial do Centro.
Esta investigação explora nomeadamente o posicionamento do papel do designer gráfico na criação de rotulagem alimentar, no conhecimento do regulamento europeu que descreve as leis de rotulagem. Assim, o objetivo principal era com a revisão de literatura, estudo de casos e a investigação ativa, o estágio, entender e definir qual a contribuição do designer gráfico, para a rotulagem alimentar.
Os grandes projetos contribuiram para o entendimento, aplicação do estudo em causa, de forma a obter-se conclusõs sólidas. Os pequenos projetos e apoio técnico foram pilares importantes também para esta investigação. Havendo um contributo geral para a obtenção do resultado final o Manual de Linhas Orientadoras - Design de Rotulagem Alimentar.
Toda a investigação centrou-se numa metodologia intervencionista e não intervencionista, de forma a ser possível atingir os objetivos propostos.
Abstract: The purpose of this research is to contribute to knowledge in Graphic Design, namely on the contribution of Graphic Design to the development of food labeling. The interventionist methodology will be active research and an internship at InovCluster - Associação do Cluster Agro-Industrial do Centro. This research explores in particular the role of the graphic designer in the creation of food labeling, in the knowledge of the European regulation that describes the labeling laws. Thus, the main objective was to use the literature review, case studies and active research during the internship to understand and define the graphic designer’s contribution to food labeling. The major projects contributed to understanding and applying the study in question in order to reach solid conclusions. Small projects and technical support were also important pillars for this research. There was a general contribution to obtaining the final result, the Guidelines Manual - Food Labeling Design. All the research focused on an interventionist and non-interventionist methodology, in order to achieve the proposed objectives.
Abstract: The purpose of this research is to contribute to knowledge in Graphic Design, namely on the contribution of Graphic Design to the development of food labeling. The interventionist methodology will be active research and an internship at InovCluster - Associação do Cluster Agro-Industrial do Centro. This research explores in particular the role of the graphic designer in the creation of food labeling, in the knowledge of the European regulation that describes the labeling laws. Thus, the main objective was to use the literature review, case studies and active research during the internship to understand and define the graphic designer’s contribution to food labeling. The major projects contributed to understanding and applying the study in question in order to reach solid conclusions. Small projects and technical support were also important pillars for this research. There was a general contribution to obtaining the final result, the Guidelines Manual - Food Labeling Design. All the research focused on an interventionist and non-interventionist methodology, in order to achieve the proposed objectives.
Description
Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design Gráfico.
Keywords
Design gráfico Design de rótulos alimentares Design de informação para produtos alimentares Design de embalagens Graphic design Food label design Information design for food products