Integrating Artificial Intelligence with salesforce: A literature review

Todoric, Andjela; Vučković, Teodora; Dionisio, Rogério Pais; Dakić, Dušanka; Stefanovic, Darko

http://hdl.handle.net/10400.11/9145

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
Integrating_Artificial_Intelligence_with_Salesforce_A_Literature_Review.pdf		951.84 KB	Adobe PDF	Download

Send Feedback

Authors

Todoric, Andjela

Vučković, Teodora

Dionisio, Rogério Pais

Dakić, Dušanka

Stefanovic, Darko

Abstract(s)

The increasing development and use of artificial intelligence technologies emphasizes the need to integrate them into the Salesforce platform. As a cloud-based platform, Salesforce enables companies to improve customer relations, simplify operations, and adapt to all business requirements. Therefore, it stands out as one of the first CRM platforms to adopt the capabilities and technologies of artificial intelligence, incorporating them within its products, such as Service cloud, Sales cloud, Marketing cloud, and Commerce cloud. This paper uses a systematic research and literature review to identify ways to integrate artificial intelligence into Salesforce. The results of this study will contribute to understanding the current situation in this developing field. In collaboration with artificial intelligence, Salesforce strives to improve various aspects, thus benefiting businesses that use this platform.

Keywords

Salesforce Customer relationship management Artificial Intelligence Systematic literature review

URI

http://hdl.handle.net/10400.11/9145

Citation

TODORIC, Andjela [et al.] (2024) - Integrating Artificial Intelligence with salesforce: A literature review. In IEEE 22nd Mediterranean Electrotechnical Conference (MELECON), Porto, 2024. [S.l.] : IEEE. P. 1122-1126. DOI: 10.1109/MELECON56669.2024.10608758