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Integrating Artificial Intelligence with salesforce: A literature review

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dc.contributor.authorTodoric, Andjela
dc.contributor.authorVučković, Teodora
dc.contributor.authorDionisio, Rogério Pais
dc.contributor.authorDakić, Dušanka
dc.contributor.authorStefanovic, Darko
dc.date.accessioned2024-09-09T11:19:14Z
dc.date.available2024-09-09T11:19:14Z
dc.date.issued2024
dc.description.abstractThe increasing development and use of artificial intelligence technologies emphasizes the need to integrate them into the Salesforce platform. As a cloud-based platform, Salesforce enables companies to improve customer relations, simplify operations, and adapt to all business requirements. Therefore, it stands out as one of the first CRM platforms to adopt the capabilities and technologies of artificial intelligence, incorporating them within its products, such as Service cloud, Sales cloud, Marketing cloud, and Commerce cloud. This paper uses a systematic research and literature review to identify ways to integrate artificial intelligence into Salesforce. The results of this study will contribute to understanding the current situation in this developing field. In collaboration with artificial intelligence, Salesforce strives to improve various aspects, thus benefiting businesses that use this platform.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationTODORIC, Andjela [et al.] (2024) - Integrating Artificial Intelligence with salesforce: A literature review. In IEEE 22nd Mediterranean Electrotechnical Conference (MELECON), Porto, 2024. [S.l.] : IEEE. P. 1122-1126. DOI: 10.1109/MELECON56669.2024.10608758pt_PT
dc.identifier.doi10.1109/MELECON56669.2024.10608758pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.11/9145
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIEEEpt_PT
dc.relation.publisherversionhttps://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=10608758pt_PT
dc.subjectSalesforcept_PT
dc.subjectCustomer relationship managementpt_PT
dc.subjectArtificial Intelligencept_PT
dc.subjectSystematic literature reviewpt_PT
dc.titleIntegrating Artificial Intelligence with salesforce: A literature reviewpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlacePortopt_PT
oaire.citation.endPage1126pt_PT
oaire.citation.startPage1122pt_PT
oaire.citation.title2024 IEEE 22nd Mediterranean Electrotechnical Conference (MELECON)pt_PT
person.familyNamePAIS DIONÍSIO
person.familyNameStefanovic
person.givenNameROGÉRIO
person.givenNameDarko
person.identifier30skvuAAAAAJ
person.identifier.ciencia-id2F1A-414F-368B
person.identifier.orcid0000-0002-6810-2447
person.identifier.orcid0000-0001-9200-5092
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationfa3cfc92-0ec0-412b-9441-d657fc131926
relation.isAuthorOfPublication58799c78-210a-4ddc-8f07-c60dea2dd9dd
relation.isAuthorOfPublication.latestForDiscoveryfa3cfc92-0ec0-412b-9441-d657fc131926

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