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Research project in communication design : development of a management model

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Abstract(s)

The present study results from a set of studies developed in the scope of the project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, a management model was developed to apply in research project in the communication design field. On this way, this study evidences the importance of using suitable methodologies, applying project management and design management concepts, and lastly demonstrates how Design Thinking and visual thinking methods can improve the outcomes of the projects when these disciplines were used together. This research has as main goals to clarify the research project management in communication design, to demonstrate the importance of an application related to a management model in a research project in a professional practice context, to contribute for scientific knowledge. The present study intends also to understand how the project management can help, whether reasoning the problem in a holistic view or within a specific framework.

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Design management Project management Communication design Research in communication design Design methodologies

Citation

OLIVEIRA, D. [et al.] (2022) - Research project in communication design : development of a management model. In MARTINS, N. ; BRANDÃO, D. (eds) - Advances in Design and Digital Communication II : Proceedings of the International Conference on Design and Digital Communication, 5, DIGICOM 2021. Springer Cham. p. 677-688. (Springer Series in Design and Innovation ; vol 19). DOI https://doi.org/10.1007/978-3-030-89735-2_55

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