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A systematic approach to the conceptual construction of visual identity design

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datacite.subject.fosHumanidades::Artes
dc.contributor.authorRibeiro, Rogério
dc.contributor.authorRaposo, Daniel
dc.contributor.authorAlmendra, Rita
dc.contributor.authorNeves, João Vasco
dc.contributor.editorNuno Duarte Martinsen_US
dc.contributor.editorDaniel Brandãoen_US
dc.date.accessioned2026-08-25T16:01:12Z
dc.date.available2026-08-25T16:01:12Z
dc.date.issued2024en_US
dc.date.updated2026-08-25T14:06:52Z
dc.description.abstractBranding is a complex process that involves many aspects, including the conception of the brand’s visual identity, the development of the visual language system and the implementation and management of all the means and media to ensure identification, differentiation and alignment with the brand’s DNA. The aim of this study is to analyze the concept behind Visual Identity Design, its development as a Visual Language System, as well as to indicate the principles that can define a conceptual construction model for the Brand represented by the Brand’s Visual Identity, in order to guarantee integrated and efficient brand management, ensuring continuity and direction. A systematic, non-interventionist methodology was adopted, with descriptive case studies of schemes and diagrams developed by various internationally renowned authors in the field. The results show that concern with brand management and the reformulation and combination of longterm changes to its identity, which in itself can alter the visual identity, is still uncommon as current practice.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationRIBEIRO, Rogério [et al.] (2024) - A systematic approach to the conceptual construction of visual identity design. In MARTINS, N. and BRANDÃO, D. (Eds.) - DIGICOM 2024: Advances in Design and Digital Communication. SSDI 51, pp. 838–849, 2025. DOI: 10.1007/978-3-031-77566-6_61
dc.identifier.doi10.1007/978-3-031-77566-6_61en_US
dc.identifier.isbn9783031775659en_US
dc.identifier.isbn9783031775666en_US
dc.identifier.issn2661-8184en_US
dc.identifier.issn2661-8192en_US
dc.identifier.slugcv-prod-4246728
dc.identifier.urihttp://hdl.handle.net/10400.11/10970
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature Switzerlanden_US
dc.rights.uriN/A
dc.subjectBrand visual identity
dc.subjectDesign process management
dc.subjectBrand management
dc.subjectVisual identity management and creation methodologies
dc.subjectSchematic and process visualization
dc.titleA systematic approach to the conceptual construction of visual identity designeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage849
oaire.citation.startPage838
oaire.citation.titleAdvances in Design and Digital Communication Ven_US
oaire.citation.volume51en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRaposo Martins
person.familyNameMatos Neves
person.givenNameDaniel
person.givenNameJoão Vasco
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-6630-1848
rcaap.cv.cienciaid6911-9356-139E | Daniel Raposo Martins
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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