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Publicação
A systematic approach to the conceptual construction of visual identity design
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Orientador(es)
Resumo(s)
Branding is a complex process that involves many aspects, including the conception of the brand’s visual identity, the development of the visual language system and the implementation and management of all the means and media to ensure identification, differentiation and alignment with the brand’s DNA. The aim of this study is to analyze the concept behind Visual Identity Design, its development as a Visual Language System, as well as to indicate the principles that can define a conceptual construction model for the Brand represented by the Brand’s Visual Identity, in order to guarantee integrated and efficient brand management, ensuring continuity and direction. A systematic, non-interventionist methodology was adopted, with descriptive case studies of schemes and diagrams developed by various internationally renowned authors in the field. The results show that concern with brand management and the reformulation and combination of longterm changes to its identity, which in itself can alter the visual identity, is still
uncommon as current practice.
Descrição
Palavras-chave
Brand visual identity Design process management Brand management Visual identity management and creation methodologies Schematic and process visualization
Contexto Educativo
Citação
RIBEIRO, Rogério [et al.] (2024) - A systematic approach to the conceptual construction of visual identity design. In MARTINS, N. and BRANDÃO, D. (Eds.) - DIGICOM 2024: Advances in Design and Digital Communication. SSDI 51, pp. 838–849, 2025. DOI: 10.1007/978-3-031-77566-6_61
Editora
Springer Nature Switzerland
Licença CC
Sem licença CC