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Amazônia brasileira: o legado da cultura portuguesa colonial nos trópicos, valorizado por meio do design estratégico
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Advisor(s)
Abstract(s)
A difusão do turismo no Brasil favorece o desenvolvimento econômico em diversas regiões, repercutindo, de modo considerável nos estados que integram a Amazônia legal. Porém no estado do Maranhão, o segmento destinado à visita do acervo arquitetônico e urbanístico colonial, tem retraído com a procura por locais de beleza natural. O trabalho contribuiu para a valorização do legado histórico através do desenvolvimento de projeto gráfico, com o objetivo de incentivar a visita dos monumentos turísticos na cidade de São Luís. Foi aplicada a metodologia de design, “painel semântico do público-alvo. As zonas urbanas com potencial de visita turística, foram identificados e estabelecidos dois roteiros para a visita do patrimônio oriundo da colonização portuguesa. Para cada monumento escolhido, foi desenvolvido um carimbo de visita com características próprias do lugar, possíveis de serem aplicados também em souvenires. Os resultados foram analisados conforme os parâmetros de Clive Ashwin (1979), seguindo as diretrizes definidas por Lócio (2019). Apesar dos resultados não terem sido implantados, é notório que podem incentivar a visita e contribuir com a economia local
Abstract: The spread of tourism in Brazil favors economic development in several regions, with a considerable impact on the states that make up the Legal Amazon. However, in the state of Maranhão, the segment destined for visiting the colonial architectural and urban heritage has declined due to the demand for places of natural beauty. The work contributed to the valorization of the historical legacy through the development of a graphic project, with the objective of encouraging visits to tourist monuments in the city of São Luís. The design methodology, “semantic panel of the target audience. The urban areas with potential for tourist visitation, were identified and two itineraries established for visiting the heritage originating from the Portuguese colonization. For each chosen monument, a visitation stamp was developed with characteristics specific to the place, which can also be applied to souvenirs. The results were analyzed according to the parameters of Clive Ashwin (1979), following the guidelines defined by Lócio (2019). Although the results were not implemented, it is clear that they can encourage visitation and contribute to the local economy.
Abstract: The spread of tourism in Brazil favors economic development in several regions, with a considerable impact on the states that make up the Legal Amazon. However, in the state of Maranhão, the segment destined for visiting the colonial architectural and urban heritage has declined due to the demand for places of natural beauty. The work contributed to the valorization of the historical legacy through the development of a graphic project, with the objective of encouraging visits to tourist monuments in the city of São Luís. The design methodology, “semantic panel of the target audience. The urban areas with potential for tourist visitation, were identified and two itineraries established for visiting the heritage originating from the Portuguese colonization. For each chosen monument, a visitation stamp was developed with characteristics specific to the place, which can also be applied to souvenirs. The results were analyzed according to the parameters of Clive Ashwin (1979), following the guidelines defined by Lócio (2019). Although the results were not implemented, it is clear that they can encourage visitation and contribute to the local economy.
Description
Keywords
Design estratégico Cultura colonial portuguesa São Luís Miniskir Cinema Costume Communication
Pedagogical Context
Citation
LOBO, Francisco Assis Sousa ; SILVA, João Carlos R. Plácido da ; BOTURA JÚNIOR, Galdenoro (2025) - Amazônia brasileira: o legado da cultura portuguesa colonial nos trópicos, valorizado por meio do design estratégico. Convergências : Revista de Investigação e Ensino das Artes. Vol.XVIII, n. 36, p. 27-36. DOI: 10.53681/c1514225187514391s.36.359
Publisher
IPCB. ESART