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Publication
Comunicação de produtos alimentares : no âmbito da Inovcluster – Associação do Cluster Agro-Industrial do Centro
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Authors
Advisor(s)
Abstract(s)
O projeto que se propõe a desenvolver tem como principal objetivo a reflexão e
importância das características da fotografia de produto e como estas condicionam as
decisões na parte comunicativa no design gráfico.
Centra-se na criação de fotografias de produto no setor alimentar no âmbito da
empresa Inovcluster, e pretende-se com o decorrer do projeto que os resultados
respeitem essas mesmas características e que respondam às suas intersecções no
suporte gráfico.
Esta investigação tem como fim conhecer, recolher, analisar e refletir sobre a
possível integração entre a fotografia e a comunicação no Design Gráfico, e também
desenvolver soluções válidas para o mesmo.
O projeto consiste numa temática preponderante, dirigindo-se especificamente à
fotografia de produtos alimentares, ao design gráfico e à comunicação entre os
mesmos.
É uma temática que desafia toda uma investigação no decorrer do período do
projeto no âmbito da Inovcluster, onde se pretende adquirir, recolher conhecimento e
informação com intuito de contribuir para a investigação.
No caso do projeto em questão a metodologia mais apropriada para a obtenção de
resultados é a metodologia mista : metodologia intervencionista e não
intervencionista qualitativa. Espera-se que os resultados obtidos após a investigação,
sejam claros e objetivos e contribuam sobretudo para o conhecimento dos
profissionais da área, estudantes de design e outros relacionados com a mesma, no
sentido de aprofundar o conhecimento sobre a mesma temática. Mesmo não existindo uma fórmula ou regra de gestão gráfica no espaço
bidimensional, foi possível validar ao longo de todo o projeto que é possível conjugar
e criar uma comunicação coesa de produtos alimentares que correspondam aos
suportes propostos desde que estes sigam uma metodologia lógica dos conceitos do
design, adequada a cada suporte gráfico e ao formato de cada fotografia. Só assim é
possivel criar uma composição harmoniosa entre o texto e imagem.
Abstract : The main purpose of the project is to reflect on the importance of the characteristics of product photography and how they influence decisions in the communicative part of graphic design. It focuses on the creation of product photographs in the food sector within the company Inovcluster, and it is intended with the project that the results respect these same characteristics and respond to their intersections in the graphic support. This research aims to know, collect, analyze and reflect on the possible integration between photography and communication in Graphic Design, and also develop valid solutions for it. The project consists of a preponderant theme, focusing specifically on food photography, graphic design and communication between them. It’s a theme that challenges an entire investigation during the period of the project within the scope of Inovcluster, where it is intended to acquire and collect, knowledge and information in order to contribute to research. In the case of the project in question the most appropriate methodology for obtaining results is the mixed methodology: interventionist methodology and noninterventionist qualitative. It’s hoped that the results obtained after the research are clear and objective and contribute mainly to the knowledge of the professionals of the field, students of design and others related to the same, in the sense of deepening the knowledge about the same theme. Even though there was no formula or graphic management rule in the twodimensional space, it was possible to validate throughout the project that it is possible to combine and create a cohesive communication of food products that correspond to the proposed supports provided, and that they follow a logical methodology of the concepts of design, appropriate to each graphic medium and the format of each photograph. Only in this way it’s possible to create a harmonious composition between text and image.
Abstract : The main purpose of the project is to reflect on the importance of the characteristics of product photography and how they influence decisions in the communicative part of graphic design. It focuses on the creation of product photographs in the food sector within the company Inovcluster, and it is intended with the project that the results respect these same characteristics and respond to their intersections in the graphic support. This research aims to know, collect, analyze and reflect on the possible integration between photography and communication in Graphic Design, and also develop valid solutions for it. The project consists of a preponderant theme, focusing specifically on food photography, graphic design and communication between them. It’s a theme that challenges an entire investigation during the period of the project within the scope of Inovcluster, where it is intended to acquire and collect, knowledge and information in order to contribute to research. In the case of the project in question the most appropriate methodology for obtaining results is the mixed methodology: interventionist methodology and noninterventionist qualitative. It’s hoped that the results obtained after the research are clear and objective and contribute mainly to the knowledge of the professionals of the field, students of design and others related to the same, in the sense of deepening the knowledge about the same theme. Even though there was no formula or graphic management rule in the twodimensional space, it was possible to validate throughout the project that it is possible to combine and create a cohesive communication of food products that correspond to the proposed supports provided, and that they follow a logical methodology of the concepts of design, appropriate to each graphic medium and the format of each photograph. Only in this way it’s possible to create a harmonious composition between text and image.
Description
Trabalho de Projeto apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e Faculdade de Arquitectura da Universidade de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design Gráfico.
Keywords
Design Design de comunicação Fotografia Design gráfico Produto Communication design Photography Graphic design Product