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Co-designing fashion with AI in the phygital scenario
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Orientador(es)
Resumo(s)
A indústria da moda tem lidado com uma transformação tecnológica e digital exponencial há vários anos, revolucionando a forma como as ideias são concebidas, projectadas, produzidas, comunicadas e vendidas. A inteligência artificial, integrada no design de moda, dá origem a novos cenários e actos de construção cultural e social em que a criatividade humana e a tecnologia se fundem em novas abordagens cocriativas e colaborativas. Através da análise de dois estudos de caso significativos, Robbie Barrat e Anna Yang, este contributo pretende investigar as metodologias e práticas através das quais este fenómeno emergente modifica o processo de design de moda e as competências dos profissionais envolvidos. A análise fornece uma visão sobre as formas como os arquivos podem ser transformados em conjuntos de dados e sobre o processo de colaboração humano-tecnológica no design de moda.
Abstract : For several years, the fashion industry has been grappling with an exponential technological and digital transformation, revolutionising the way ideas are conceived, designed, produced, communicated and sold. Artificial intelligence, integrated in fashion design, gives rise to new scenarios and acts of cultural and social construction in which human creativity and technology merge into new co-creative and collaborative approaches. Through the analysis of two significant case studies, Robbie Barrat and Anna Yang, this contribution aims to investigate the methodologies and practices through which this emerging phenomenon modifies the fashion design process and the skills of the professionals involved. The analysis provides insight into the ways in which archives can be transformed into datasets and the process of human-technology collaboration in fashion design
Abstract : For several years, the fashion industry has been grappling with an exponential technological and digital transformation, revolutionising the way ideas are conceived, designed, produced, communicated and sold. Artificial intelligence, integrated in fashion design, gives rise to new scenarios and acts of cultural and social construction in which human creativity and technology merge into new co-creative and collaborative approaches. Through the analysis of two significant case studies, Robbie Barrat and Anna Yang, this contribution aims to investigate the methodologies and practices through which this emerging phenomenon modifies the fashion design process and the skills of the professionals involved. The analysis provides insight into the ways in which archives can be transformed into datasets and the process of human-technology collaboration in fashion design
Descrição
Palavras-chave
Artificial intelligence Co-design Fashion archives Phygital Inteligência artificial Arquivos de moda
Contexto Educativo
Citação
PAOLO, Franzo ; QUARTU, Andrea ; CIANFANELLI, Elisabetta (2024) - Co-designing fashion with AI in the phygital scenario. Convergências : Revista de Investigação e Ensino das Artes. ISSN : 1646 - 9054. Vol.XVII, n.º 34, p. 79-90. DOI: 0.53681/c1514225187514391s.34.269
Editora
IPCB.ESART