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Dynamic visual identities: Fundamental principles of their design

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datacite.subject.fosHumanidades::Artes
dc.contributor.authorFonte, Pedro
dc.contributor.authorMartins, Nuno
dc.contributor.authorRaposo Daniel
dc.contributor.authorPereira, Leonardo
dc.contributor.editorMartins, Nuno Duarte
dc.contributor.editorRaposo, Daniel
dc.date.accessioned2026-01-09T11:24:03Z
dc.date.available2026-01-09T11:24:03Z
dc.date.issued2023en_US
dc.date.updated2026-01-06T14:21:50Z
dc.description.abstractThis article analyzes Dynamic Visual Identities (DVI) intending to present a set of principles that designers should take into account when designing such systems. It starts with a literature review, approaching a set of reference authors, to clarify the key concepts around the DVI; its relationship with brands, brand identi-ties, visual identity systems; the socio-historical context that leads to the expansion of dynamic identities; the typology of DVI constructions, categorizing them and demonstrating some of their guiding and structural principles in their construction. A chronological overview of some pioneering DVI systems that introduced mecha-nisms designed for dynamism is also presented. Finally, based on the study carried out, the main potentialities and risks in the use of the DVI are presented and a set of principles to be taken into account in its design are identified.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationFONTE, Pedro [et al.] (2023) - Dynamic visual identities: Fundamental principles of their design. In MARTINS, N. ; RAPOSO, D. (eds.) - Communication design and branding: A multidisciplinary approach (Springer Series in Design and Innovation 32). DOI: https://doi.org/10.1007/978-3-031-35385-7_3
dc.identifier.doi10.1007/978-3-031-35385-7_3en_US
dc.identifier.isbn9783031353840en_US
dc.identifier.isbn9783031353857en_US
dc.identifier.issn2661-8184en_US
dc.identifier.issn2661-8192en_US
dc.identifier.slugcv-prod-3581313
dc.identifier.urihttp://hdl.handle.net/10400.11/10448
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature Switzerlanden_US
dc.rights.uriN/A
dc.subjectDynamic visual identities
dc.subjectLogo design
dc.subjectBrand identity
dc.titleDynamic visual identities: Fundamental principles of their designeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage56
oaire.citation.startPage41
oaire.citation.titleCommunication design and branding: A multidisciplinary approach.
oaire.citation.volume32en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRaposo Martins
person.givenNameDaniel
person.identifier.ciencia-id6911-9356-139E
person.identifier.orcid0000-0002-7818-7325
rcaap.cv.cienciaid6911-9356-139E | Daniel Raposo Martins
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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