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Dynamic visual identities: Fundamental principles of their design
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Orientador(es)
Resumo(s)
This article analyzes Dynamic Visual Identities (DVI) intending to present a set of principles that designers should take into account when designing such systems. It starts with a literature review, approaching a set of reference authors, to clarify the key concepts around the DVI; its relationship with brands, brand identi-ties, visual identity systems; the socio-historical context that leads to the expansion of dynamic identities; the typology of DVI constructions, categorizing them and demonstrating some of their guiding and structural principles in their construction. A chronological overview of some pioneering DVI systems that introduced mecha-nisms designed for dynamism is also presented. Finally, based on the study carried out, the main potentialities and risks in the use of the DVI are presented and a set of principles to be taken into account in its design are identified.
Descrição
Palavras-chave
Dynamic visual identities Logo design Brand identity
Contexto Educativo
Citação
FONTE, Pedro [et al.] (2023) - Dynamic visual identities: Fundamental principles of their design. In MARTINS, N. ; RAPOSO, D. (eds.) - Communication design and branding: A multidisciplinary approach (Springer Series in Design and Innovation 32). DOI: https://doi.org/10.1007/978-3-031-35385-7_3
Editora
Springer Nature Switzerland
Licença CC
Sem licença CC