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Publication
Estágio na Pulp Fashion - Stylists vs Influencers: Concorrentes ou parceiros?
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| 12.48 MB | Adobe PDF |
Authors
Abstract(s)
O presente relatório descreve o trabalho desenvolvido pela aluna Mariana Paulino Ferreira durante o estágio na Pulp Fashion, como parte dos requisitos para obtenção do grau de mestre em Design de Vestuário e Têxtil. Este estágio, de âmbito curricular, tem como objetivo principal investigar a dinâmica entre stylists e influencers na indústria da moda, explorando temas relacionados à moda e tendências, como styling e stylists, bem como o papel dos digital influencers no consumo de moda. A Pulp Fashion é uma referência no domínio do styling e da consultoria de imagem, oferecendo uma vasta experiência que abrange diversas áreas da moda, desde editoriais, catálogos, desfiles, styling de guarda-roupa televisivo, consultoria de imagem e publicidade.
Ao longo do período de estágio, que decorreu entre setembro de 2023 e março de 2024, a mestranda contactou com as diversas vertentes do styling de moda, incluindo consultoria de imagem, produções editoriais e participação em eventos do sector.
Nos últimos anos, a indústria da moda tem sido marcada por transformações significativas, impulsionadas, principalmente, pela ascensão das redes sociais e pela crescente influência dos digital influencers. Estas personalidades digitais conquistaram uma posição de destaque na promoção e disseminação de tendências, tornando-se figuras influentes no mundo da moda.
Por outro lado, os stylists têm desempenhado um papel crucial nos bastidores da indústria contribuindo significativamente para a criação de imagens e na construção de identidades de moda. Estes profissionais especializados têm a expertise necessária para combinar peças de vestuário, acessórios e maquilhagem, criando looks e produções que refletem as últimas tendências, transmitindo uma mensagem visual coerente.
Neste contexto, surge a questão de investigação: Qual é a natureza da relação entre stylists e influencers na indústria da moda: uma dinâmica de concorrência ou de parceria colaborativa?
Recorrendo a uma metodologia interventiva assente em técnicas de investigação qualitativa, nomeadamente uma entrevista, este relatório procura evidenciar a dinâmica intrínseca da relação entre estes dois grupos profissionais.
Abstract: This report describes the work carried out by student Mariana Paulino Ferreira during her internship at Pulp Fashion, as part of the requirements for obtaining a master's degree in Clothing and Textile Design. The main aim of this curricular internship was to investigate the dynamics between stylists and influencers in the fashion industry, exploring topics related to fashion and trends, such as styling and stylists, as well as the role of digital influencers in fashion consumption. Pulp Fashion is a benchmark in the field of styling and image consultancy, offering a wealth of experience covering various areas of fashion, from editorials, catalogs, fashion shows, television closet styling, image consultancy and advertising. Throughout the internship period, which ran from September 2023 to March 2024, the master's student had contact with the various aspects of fashion styling, including image consultancy, editorial productions and participation in events in the sector. In recent years, the fashion industry has been marked by significant transformations, driven mainly by the rise of social media and the growing influence of digital influencers. These digital personalities have gained a prominent position in the promotion and dissemination of trends, becoming influential figures in the fashion world. On the other hand, stylists have played a crucial role behind the scenes in the industry, contributing significantly to the creation of images and the construction of fashion identities. These specialized professionals have the expertise to combine garments, accessories and make-up, creating looks and productions that reflect the latest trends and convey a coherent visual message. In this context, the research question arises: What is the nature of the relationship between stylists and influencers in the fashion industry: a dynamic of competition or collaborative partnership? Using an interventional methodology based on qualitative research techniques, namely an interview, this report seeks to highlight the intrinsic dynamics of the relationship between these two professional groups.
Abstract: This report describes the work carried out by student Mariana Paulino Ferreira during her internship at Pulp Fashion, as part of the requirements for obtaining a master's degree in Clothing and Textile Design. The main aim of this curricular internship was to investigate the dynamics between stylists and influencers in the fashion industry, exploring topics related to fashion and trends, such as styling and stylists, as well as the role of digital influencers in fashion consumption. Pulp Fashion is a benchmark in the field of styling and image consultancy, offering a wealth of experience covering various areas of fashion, from editorials, catalogs, fashion shows, television closet styling, image consultancy and advertising. Throughout the internship period, which ran from September 2023 to March 2024, the master's student had contact with the various aspects of fashion styling, including image consultancy, editorial productions and participation in events in the sector. In recent years, the fashion industry has been marked by significant transformations, driven mainly by the rise of social media and the growing influence of digital influencers. These digital personalities have gained a prominent position in the promotion and dissemination of trends, becoming influential figures in the fashion world. On the other hand, stylists have played a crucial role behind the scenes in the industry, contributing significantly to the creation of images and the construction of fashion identities. These specialized professionals have the expertise to combine garments, accessories and make-up, creating looks and productions that reflect the latest trends and convey a coherent visual message. In this context, the research question arises: What is the nature of the relationship between stylists and influencers in the fashion industry: a dynamic of competition or collaborative partnership? Using an interventional methodology based on qualitative research techniques, namely an interview, this report seeks to highlight the intrinsic dynamics of the relationship between these two professional groups.
Description
Relatório de Estágio e Projeto apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e Faculdade de Arquitetura da Universidade de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design de Vestuário e Têxtil.
Keywords
Indústria da moda Moda Tendências Styling Digital influencers Pulp Fashion Fashion industry Fashion Trends