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Resumo(s)
O presente relatório de estágio foi desenvolvido no âmbito do Mestrado de Design de Vestuário e Têxtil no ano letivo de 2024/2025 com vista à conclusão do curso e à obtenção do grau de mestre.
Este projeto visa expor os trabalhos realizados ao longo de seis meses de estágio curricular na marca portuguesa DuarteHajime, iniciado a 12 de novembro e finalizado a 15 de maio. Desta forma, a investigação deste relatório irá decorrer nomeadamente no atelier da marca, em Lisboa, ao lado da fundadora e diretora criativa da marca, Ana Duarte, assim como de toda a sua equipa. Subsequentemente, foi realizada uma análise com o foco na compreensão dos impactos que o design de autor tem na promoção de práticas sustentáveis e inovadoras no design de moda, na investigação de abordagens que podem transformar a relação entre o consumidor e a moda, com o objetivo de incentivar a durabilidade e responsabilidade ambiental.
Objetivamente este projeto centraliza-se no aprofundamento e fortalecimento dos conhecimentos adquiridos em âmbito académico, bem como na sua aplicação prática e experimentação em contextos profissionais. Complementarmente com a análise e pesquisa sobre sustentabilidade, design de moda e design de autor, explorando o modo como este consegue sensibilizar e educar os seus consumidores sobre questões ambientais.
A metodologia adotada para a obtenção desta investigação foi uma metodologia mista, intervencionista e não intervencionista de base qualitativa para aferir os resultados deste projeto, combinando assim uma análise pesquisa histórica, estudo de caso na marca DuarteHajime, e uma pesquisa intensiva sobre temáticas ligadas à sustentabilidade e design modular. Desta forma, identificando estratégias de design inovadoras que possam ser implementadas em futurras coleções da marca DuarteHajime. Posteriormente, contribuindo significativamente para uma pegada mais ecológica e consciente.
A realização de um estágio curricular representou uma oportunidade para adquirir uma ampla gama de conhecimentos, tanto de natureza projetuaL, social e reflexiva. Desta forma, o relatório de estágio surge pelo desejo de evoluir por meio da investigação e da pesquisa constante pela compreensão e aprofundamento de conhecimentos sobre a marca e sobre questões inteiramente ligadas à sustentabilidade. Consequentemente, o presente estudo pretende analisar como a marca consegue transmitir os seus valores de sustentabilidade e storytelling através das sua coleções.
Os resultados indicam, que o design de autor, exemplificado pela marca DuarteHajime, promove práticas sustentáveis e inovadoras no design de moda, reforçando a durabilidade das peças, incentivando o consumidor a ter consciência e a ser mais responsável, cosolidando desta forma uma relação ética e valorizada entre o consunmmidor e a marca.
Em suma, conclui-se que o design de autor desempenha um papel fundamental na promoção de práticas sustentáveis e inovadoras no design de moda, ao valorizar a autenticidade, a responsabilidade ambiental e a durabilidade das peças. Através da análise da marca DuarteHajime, verificou-se que estas abordagens contribuem para redefinir a relação entre o consumidor e a moda,promovendo um consumo mais consciente e uma valorização do design ético e responsável. Este projeto tende a fornecer contribuições relevantes tanto para a marca DuarteHajimme quanto para o desenvolvimento profissional e académico da mestranda na área.
Abstract: This internship report was developed as part of the Master's Degree in Clothing and Textile Design in the 2024/2025 academic year to complete the course and obtaining the master's degree. This project aims to showcase the work carried out during a six-month curricular internship at the Portuguese brand DuarteHajime, which began on 12 of November and ended on 15 of May. The research for this report will therefore take place at the brand's studio in Lisbon, alongside the brand's founder and creative director, Ana Duarte, as well as her entire team. Subsequently, an analysis was carried out with a focus on understanding the impacts that Author Design has on promoting sustainable and innovative practices in Fashion Design, investigating how these approaches can transform the relationship between the consumer and fashion, encouraging durability and environmental responsibility. Objectively, this project focuses on deepening and strengthening the knowledge acquired in the academic field, as well as its practical application and experimentation in professional contexts. It complements the analysis and research on sustainability, fashion design, designerfashion and how it can raise awareness and educate consumers about environmental issues. The methodology adopted to obtain this research was a mix of interventionist and non-interventionist qualitative methodology to assess the results of this project, thus combining historical analysis and research, a case study of the DuarteHajime brand, and intensive research on topics related to sustainability and modular design. In this way, innovative design strategies were identified that could be implemented in future collections by the DuarteHajime brand. Subsequently, this contributed significantly to a more ecological and conscious footprint. The curricular internship represented an opportunity to acquire a wide range of knowledge, both of a design, social and reflective nature. Thus, the internship report arises from the desire to evolve through constant investigation and research to understand and learn more about the brand and issues entirely related to sustainability. How it manages to convey values of sustainability and storytelling through its collections. The results indicate that Author Design, exemplified by the DuarteHajime brand, promotes sustainable and innovative practices in Fashion Design, reinforcing the durability of the pieces, encouraging consumers to be aware and more responsible, thus consolidating an ethical and valued relationship between the consumer and the brand. In short, it can be concluded that Designer Branding plays a fundamental role in promoting sustainable and innovative practices in Fashion Design, by valuing authenticity, environmental responsibility, and durability of garments. Through the analysis of the DuarteHajime brand, it was found that these approaches contribute to redefine the relationship between consumers and fashion, promoting more conscious consumption and an appreciation of ethical and responsible design. This project aims to provide relevant contributions both to the DuarteHajime brand and to the professional and academic development of the master's student in the field.
Abstract: This internship report was developed as part of the Master's Degree in Clothing and Textile Design in the 2024/2025 academic year to complete the course and obtaining the master's degree. This project aims to showcase the work carried out during a six-month curricular internship at the Portuguese brand DuarteHajime, which began on 12 of November and ended on 15 of May. The research for this report will therefore take place at the brand's studio in Lisbon, alongside the brand's founder and creative director, Ana Duarte, as well as her entire team. Subsequently, an analysis was carried out with a focus on understanding the impacts that Author Design has on promoting sustainable and innovative practices in Fashion Design, investigating how these approaches can transform the relationship between the consumer and fashion, encouraging durability and environmental responsibility. Objectively, this project focuses on deepening and strengthening the knowledge acquired in the academic field, as well as its practical application and experimentation in professional contexts. It complements the analysis and research on sustainability, fashion design, designerfashion and how it can raise awareness and educate consumers about environmental issues. The methodology adopted to obtain this research was a mix of interventionist and non-interventionist qualitative methodology to assess the results of this project, thus combining historical analysis and research, a case study of the DuarteHajime brand, and intensive research on topics related to sustainability and modular design. In this way, innovative design strategies were identified that could be implemented in future collections by the DuarteHajime brand. Subsequently, this contributed significantly to a more ecological and conscious footprint. The curricular internship represented an opportunity to acquire a wide range of knowledge, both of a design, social and reflective nature. Thus, the internship report arises from the desire to evolve through constant investigation and research to understand and learn more about the brand and issues entirely related to sustainability. How it manages to convey values of sustainability and storytelling through its collections. The results indicate that Author Design, exemplified by the DuarteHajime brand, promotes sustainable and innovative practices in Fashion Design, reinforcing the durability of the pieces, encouraging consumers to be aware and more responsible, thus consolidating an ethical and valued relationship between the consumer and the brand. In short, it can be concluded that Designer Branding plays a fundamental role in promoting sustainable and innovative practices in Fashion Design, by valuing authenticity, environmental responsibility, and durability of garments. Through the analysis of the DuarteHajime brand, it was found that these approaches contribute to redefine the relationship between consumers and fashion, promoting more conscious consumption and an appreciation of ethical and responsible design. This project aims to provide relevant contributions both to the DuarteHajime brand and to the professional and academic development of the master's student in the field.
Descrição
Relatório de estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e à Faculdade de Arquitetura da Universidade de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design de Vestuário e Têxtil.
Palavras-chave
Design de moda Sustentabilidade Novos materiais e tecnologia Design modular Estágio Fashion design Sustainability New materials and technology Modular design Internship