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Relatório de estágio na marca Sacoor Brother e Sacoor Blue - Inclusão de coleções genderlles e de moda inclusiva para a marca Sacoor Brothers e Sacoor Blue
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| 7.65 MB | Adobe PDF |
Authors
Abstract(s)
O presente trabalho apresenta os conhecimentos adquiridos ao longo da prática em design de moda na empresa Sacoor Brothers. Este projeto teve como ponto de partida o estágio curricular realizado na mesma empresa, com duração de seis meses, que decorreu de 17/10/2023 a 02/04/2023. O principal objetivo foi aplicar, de forma prática e concreta, os conhecimentos obtidos ao nível académico, consolidando assim a aprendizagem teórica adquirida durante a formação.
As informações contidas neste trabalho resultam da experiência prática de integração num ambiente de trabalho composto por profissionais de diferentes áreas da indústria da moda. A pesquisa desenvolvida focou-se no segmento de vestuário infantil, permitindo a realização de um estudo de caso sobre o papel deste segmento na construção da identidade e imagem da marca Sacoor Brothers.
Foi realizada uma investigação complementar ao estágio, no contexto de coleções genderless e moda inclusiva. A abordagem metodológica dividiu-se na fase não intervencionista, dedicada à pesquisa de informação sobre diferentes temas, e uma fase intervencionista, focada no desenvolvimento prático das tarefas e projetos realizados.
No sentido de compreender a relação entre o moda inclusiva e a identidade da marca, o trabalho reúne informações sobre a história, coleções já realizadas nesta temática de moda inclusiva e a metodologia de trabalho da Sacoor Brothers, com especial foco no departamento de produção. No capítulo dedicado ao relatório de estágio, descrevem-se os métodos de trabalho e as atividades realizadas, bem como os projetos desenvolvidos.
As conclusões realçam a relevância de o designer possuir um entendimento abrangente tanto do produto como da marca, destacando a importância de uma formação técnica empresairal e também a prática de incluir moda inclusiva e produtos genderless como temática de coleções e também projetos. O estágio revelou-se uma experiência essencial para compreender o trabalho na indústria da moda.
Abstract: This work presents the knowledge acquired during the fashion design internship at Sacoor Brothers. The starting point for this project was a six-month internship at the same company, which ran from 17/10/2023 to 02/04/2023. The main objective was to apply, in a practical and concrete way, the knowledge obtained at academic level, thus consolidating the theoretical learning acquired during training. The information contained in this work results from the practical experience of integrating into a work environment made up of professionals from different areas of the fashion industry. The research carried out focused on the children's clothing segment, allowing a case study to be carried out on the role of this segment in building the identity and image of the Sacoor Brothers brand. Complementary research to the internship was carried out in the context of genderless collections and inclusive fashion. The methodological approach was divided into a non-interventionist phase, dedicated to researching information on different topics, and an interventionist phase, focused on the practical development of the tasks and projects carried out. To understand the relationship between inclusive fashion and the brand's identity, the work gathers information on the history, collections already made in this inclusive fashion theme and the working methodology of Sacoor Brothers, with a special focus on the production department. The chapter dedicated to the internship report describes the working methods and activities carried out, as well as the projects developed. The conclusions emphasize the importance of the designer having a comprehensive understanding of both the product and the brand, highlighting the importance of entrepreneurial technical training and also the practice of including inclusive fashion and genderless products as themes in collections and projects. The internship proved to be an essential experience for understanding work in the fashion industry.
Abstract: This work presents the knowledge acquired during the fashion design internship at Sacoor Brothers. The starting point for this project was a six-month internship at the same company, which ran from 17/10/2023 to 02/04/2023. The main objective was to apply, in a practical and concrete way, the knowledge obtained at academic level, thus consolidating the theoretical learning acquired during training. The information contained in this work results from the practical experience of integrating into a work environment made up of professionals from different areas of the fashion industry. The research carried out focused on the children's clothing segment, allowing a case study to be carried out on the role of this segment in building the identity and image of the Sacoor Brothers brand. Complementary research to the internship was carried out in the context of genderless collections and inclusive fashion. The methodological approach was divided into a non-interventionist phase, dedicated to researching information on different topics, and an interventionist phase, focused on the practical development of the tasks and projects carried out. To understand the relationship between inclusive fashion and the brand's identity, the work gathers information on the history, collections already made in this inclusive fashion theme and the working methodology of Sacoor Brothers, with a special focus on the production department. The chapter dedicated to the internship report describes the working methods and activities carried out, as well as the projects developed. The conclusions emphasize the importance of the designer having a comprehensive understanding of both the product and the brand, highlighting the importance of entrepreneurial technical training and also the practice of including inclusive fashion and genderless products as themes in collections and projects. The internship proved to be an essential experience for understanding work in the fashion industry.
Description
Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Politécnico de Castelo Branco e Faculdade de Arquitetura da Universidade de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design do Vestuário e Têxtil.
Keywords
Estágio Design de moda Moda genderless Indústria da moda Sacoor Brothers Internship Fashion design Genderless fashion Fashion industry