ESART - Livros ou capítulos de livros
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Browsing ESART - Livros ou capítulos de livros by Author "Brandão, João"
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- Flexible visual identity systems in cultural institutionsPublication . Figueira, Maria; Raposo, Daniel; Brandão, JoãoThis article aims to contribute to knowledge about the characteristics of a Visual Identity System, including a design exploratory study for the Museu Marítimo de Ílhavo, Portugal. The study focuses on Flexible Visual Identity Systems in the context of cultural organisations, particularly museums. The methodology includes non-interventionist components such as a literature review, a descriptive case study, direct observation, interviews, and active research through an exploratory case in a design project. The results contribute to knowledge about the seven components of a visual identity system, the essential characteristics of a Visual Identity System, namely flexibility and coherence, as well as the design process of a flexible visual identity system for cultural organizations.