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- Os contributos do Projeto Ordo Christi para conhecimento e divulgação do património da Beira InteriorPublication . Castilho, M.L.C.; Silva, Ricardo J. Nunes da; Pinho, Joana; Neves, João Vasco; Raposo, Daniel; Desterro, Teresa; Paiva, Teresa Maria; Ramos, Elsa; Rodrigues, Joana; Serrão, Vitor; Grilo, FernadoO projeto do Ordo Chriti - Património Artístico da Ordem de Cristo entre o Zézere e o Tejo (séc. XV e XVI) procura contribuir para o estudo, valorização e divulgação do património artístico da Beira Interior que se encontra inerente à Ordem de Cristo.
- Technological innovation and sustainable development: A case study of the knitwear industry of Seia and Gouveia Counties, PortugaPublication . Paiva, Teresa Maria; Farinha, LuísIndustrial competitiveness is linked to sustainable business practices if firms want to be competitive and position themselves as sustainable companies. This chapter analyses how the knitwear industry integrates the sustainable concerns into their strategy and mission and how they adopt new ways of production, performance, and product definition, mainly through technological innovation and therefore improve their industrial competitiveness. The study is exploratory applied into all the knitwear industries of two counties of the Centre Region of Portugal. The innovation, mainly technical, adopted expresses the sus- tainable concern to the limit of the law and business revenue. It seems that the business environmental concerns showed have a paradoxical behaviour as they don’t translate into a clear contribution for the sustainable development and to an industrial competitiveness concern.
- Designing the visual communication strategy. A creative workshop to boost communication effectivenessPublication . Raposo, Daniel; Neves, João Vasco; Paiva, Teresa Maria; Veríssimo, Maria de FátimaThe main purpose of this article is to contribute to facilitate the understanding and the design of an integrated Communication Strategy. The specific literature tends to be generic and complex, with few proposals that are easy to understand, teach and implement in design projects. This study used a mixed methodology, with a non-interventionist component based on a literature review and an active research part, where an exploratory project was developed to visualise and improve the understanding and use of a vast number of concepts inherent in a Visual Communication Strategy. The results consist of card sorting to be used by working groups, with the aim of creating conditions for co-operation, avoiding the linearity of the process, as well as ensuring that the proposals are robust and grounded in the company's general strategy, research, and objectives, as well as being sustainable in terms of resources and efficient in terms of their alignment with the profiling of the recipients.
- Visual identity design as a cultural interface of a territoryPublication . Raposo, Daniel; Neves, João Vasco; Peres, Maria de Fátima; Paiva, Teresa Maria; Amaral, Mariana; Silva, José Gago da; Silva, Fernando Moreira daThe purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of people, users or target audiences. Identity promotes sustainability and respect for people’s quality of life. The methodology used is mixed, including a non-interventionist phase consisting in the study of competing brands, audience map and persona method and an interventionist component through project-grounded design research, which includes participatory methods such as co-design and Design thinking. The results are a visual identity of the mountain olive oils brand that acts simultaneously as an interface of representation of the collective, the individual and the region (internal audiences), fulfilling the expectations and needs of the target public and other stakeholders. Design principles and good practices are also defined to ensure that visual identity continues to function as a cultural interface of the territory in a sustainable logic and not just business requirements.
- Desenvolvimento e inovação de um produto endógenoPublication . Peres, Maria de Fátima; Paiva, Teresa Maria; Raposo, DanielO livro resume as atividades do projeto "Promoção e Valorização de Azeites de Montanha CENTRO-01-0246-FEDER-000004 /6756" que teve como objetivo desenvolver um conjunto de ações vocacionadas a capitalizar o conhecimento produzido pelo IPCB e IPG em torno da valorização económica dos “Azeites de Montanha”, de forma a reforçar o posicionamento das empresas da fileira por adoção das melhores práticas e processos inovadores que concorram para a produção de azeites diferenciáveis pela sua qualidade e que potenciem características organolépticas distintas, contribuindo para a introdução de novos métodos e técnicas que irão intensificar a capacidade competitiva, a visibilidade e o reconhecimento dos “Azeites de Montanha”. Foram desenvolvidas diversas sessões técnicas (em olival, em lagar e em sala), os estudos de azeites com métodos rápidos e de caracterização sensorial, a produção de cartas de índice de vegetação, a estratégia e unidade demonstradora de marketing, que culminarão no website, em produção de vídeos, manuais de boas práticas e em livro de apresentação de resultados.
- The Role of Clusters in the Smart Specialisation Process: The Case of Inovcluster in PortugalPublication . Paiva, Teresa Maria; Domingues, Cláudia; Farinha, Luís; Ranga, MarinaClusters are a key driver of the competitiveness and economic growth of a region, and they become even more important when the region has a smart specialisation strategy that involves clusters as dynamic innovation stakeholder. This chapter illustrates how Inovcluster, an agri-food cluster oriented on SMEs and microbusiness, operates within the Research and Innovation Strategies for Smart Specialisation (RIS3) of the centre region of Portugal, promoting regional business competitiveness. The chapter also examines the ways in which Inovcluster acts in order to effectively improve the market position and behaviour of its members.