Loading...
Publication
O cartaz serigráfico
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 8.11 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Esta investigação pretende demonstrar a importância que o processo serigráfico
teve e continua a ter No Design de cartazes.
O processo serigráfico não é um método desenvolvido recentemente. Este está
intrinsecamente correlacionado com a História do próprio Homem enquanto ser vivo.
O cartaz é um meio de comunicação visual privilegiado, na medida em que pretende
“atingir” um grande número de pessoas e a sua leitura é fácil, intuitiva e bastante
rápida.
À semelhança do que acontecia noutras épocas, como “La Belle Époque”, em que o
meio mais usado para a divulgação de um espectáculo ou evento, era o cartaz,
também hoje em dia, este processo de comunicação assente em diversos aspectos
do design gráfico, é muito utilizado como forma de promoção publicitária.
A dissertação foi desenvolvida com base numa metodologia de investigação não
intervencionista que incidiu sobre uma pesquisa relativa a temáticas pertinentes
para o desenvolvimento deste projecto, relativas à temática do cartaz, dos sistemas
de comunicação e ainda sobre serigrafia e o modo como esta se processa. Numa
outra etapa, foi adoptada a metodologia Estudos de Casos, na qual se desenvolveu o
estudo de alguns cartazes serigráficos com base nos estudos realizados
anteriormente.
Abstract: The objective of this research is to demonstrate the importance that the serigraphic process had, and still has, on the Design of posters. The serigraphic process hasn’t been developed recently. It is intrinsically related with the History of man itself, as a living being. The poster is an effective communication method, because it’s function is to attract a large audience with it’s easy, intuitive and very fast reading. Similar to previous epochs, like “La Belle Époque”, in which the most common method for the divulgation of a spectacle or event was the poster, this method of communication, based on various aspects of Graphic Design, is still popular for advertising. This thesis has been developed with a basis of non-interventionist research methodology, which focused on research related to pertinent topics for the development of this project, and related to the theme of the poster, the communication systems and also the process of serigraphy. Another stage of the project adopted the methodology of Case Studies, and developed the study of some serigraphic posters based on the previously made research.
Abstract: The objective of this research is to demonstrate the importance that the serigraphic process had, and still has, on the Design of posters. The serigraphic process hasn’t been developed recently. It is intrinsically related with the History of man itself, as a living being. The poster is an effective communication method, because it’s function is to attract a large audience with it’s easy, intuitive and very fast reading. Similar to previous epochs, like “La Belle Époque”, in which the most common method for the divulgation of a spectacle or event was the poster, this method of communication, based on various aspects of Graphic Design, is still popular for advertising. This thesis has been developed with a basis of non-interventionist research methodology, which focused on research related to pertinent topics for the development of this project, and related to the theme of the poster, the communication systems and also the process of serigraphy. Another stage of the project adopted the methodology of Case Studies, and developed the study of some serigraphic posters based on the previously made research.
Description
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco
em associação com a Faculdade de Arquitetura da Universidade de Lisboa para cumprimento dos
requisitos necessários à obtenção do grau de Mestre em Design Gráfico.
Keywords
Cartaz Serigrafia Comunicação Design gráfico Poster Silkscreen Communication Graphic design