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Publication
O uso das metodologias ágeis para otimização do processo de design: caso de estudo megapublicidade
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| 38.12 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A presente investigação tem como objetivo descrever e analisar um estágio
curricular na empresa Megapublicidade, a partir do qual se equacionou a utilização de
Metodologias Ágeis para otimização do processo de Design, utilizando métodos que
pudessem agilizar o processo de trabalho bem como a produtividade da equipa,
impulsionando uma maior organização e rapidez na conceção dos projetos,
respondendo às necessidades dos clientes.
Procurou-se compreender o fluxo de trabalho da Megapublicidade através dos
projetos desenvolvidos em contexto de estágio, e avaliar se de facto, este projeto
investigativo contribui para a otimização dos processos de design.
A realização do estágio teve como principal objetivo a entrada no mercado de
trabalho, adquirindo experiência a nível profissional e também pessoal. Conquistando
novas aprendizagens e autoconhecimento através da interação com a equipa
profissional, desenvolvimento de projetos reais e do contacto com o cliente.
Para este estudo foram selecionadas as metodologias intervencionistas e não
intervencionistas, de base qualitativa. Numa primeira fase aplica-se a metodologia
não intervencionista dedicada à análise e recolha de informação sobre o tema com
base em livros, relatórios ou outros documentos defendidos por diversos autores.
Numa segunda fase aplica-se a metodologia intervencionista, a investigação ativa,
onde se desenvolve o estágio na Megapublicidade, realizando diversos projetos de
design gráfico.
Através da avaliação do enquadramento teórico, da experiência na
Megapublicidade e do objeto de estudo, procurou-se comparar os métodos ágeis ao
fluxo de trabalho da empresa e de que forma poderiam ser melhorados. Com base nas
suas semelhanças, foram criados princípios orientadores para o processo de desgin,
procurando comprovar a relevância e importância desta investigação.
Abstract : This research aims to describe and analyze a curricular internship in the Megapublicidade company, from which the use of Agile Methodologies was considered to optimize the design process, using methods that could streamline the work process as well as the team's productivity, driving greater organization and speed in project design, responding to customer needs. Looked for understand the workflow of Megapublicidade through the projects developed in the internship context, and to evaluate if in fact, this investigative project contributes to the optimization of the design processes. The main objective of this internship was to enter the labor market, acquiring experience at a professional and personal level. Conquering new learning and selfknowledge through the interaction with the professional team, development of real projects and contact with the client. For this study, the interventionist and non-interventionist methodologies were selected, with a qualitative basis. In the first phase, the non-interventionist methodology was applied, dedicated to the analysis and collection of information on the theme based on books, reports or other documents defended by several authors. In a second phase, the interventionist methodology - active research - is applied, where the internship at Megapublicidade is developed, carrying out several graphic design projects. Through the evaluation of the theoretical framework, the experience in Megapublicidade and the object of study, it was sought to compare the agile methods to the company's workflow and how they could be improved. Based on their similarities, guiding principles were created for the desgin process, seeking to prove the relevance and importance of this research.
Abstract : This research aims to describe and analyze a curricular internship in the Megapublicidade company, from which the use of Agile Methodologies was considered to optimize the design process, using methods that could streamline the work process as well as the team's productivity, driving greater organization and speed in project design, responding to customer needs. Looked for understand the workflow of Megapublicidade through the projects developed in the internship context, and to evaluate if in fact, this investigative project contributes to the optimization of the design processes. The main objective of this internship was to enter the labor market, acquiring experience at a professional and personal level. Conquering new learning and selfknowledge through the interaction with the professional team, development of real projects and contact with the client. For this study, the interventionist and non-interventionist methodologies were selected, with a qualitative basis. In the first phase, the non-interventionist methodology was applied, dedicated to the analysis and collection of information on the theme based on books, reports or other documents defended by several authors. In a second phase, the interventionist methodology - active research - is applied, where the internship at Megapublicidade is developed, carrying out several graphic design projects. Through the evaluation of the theoretical framework, the experience in Megapublicidade and the object of study, it was sought to compare the agile methods to the company's workflow and how they could be improved. Based on their similarities, guiding principles were created for the desgin process, seeking to prove the relevance and importance of this research.
Description
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade de Lisboa, para obtenção do grau de Mestre em Design Gráfico.
Keywords
Design de comunicação Design gráfico Metodologias agéis Megapublicidade Communication design Graphic design Agile methodologies Megapublicidade