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Publication
Promotion and valorization of the International Tagus Natural Park : a projectual approach to holistic design
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Advisor(s)
Abstract(s)
This article results from the analysis of the results of the Project for the Promotion and Valorization of the International Tagus Natural Park (PNTI), developed from the management model of the National Network of Protected Areas and implemented in 2017 from the pilot project for the collaborative management of the PNTI, involving multiple organizations of the territory. The aim was to develop a communication strategy appropriate to the PNTI and its territories, and it was found in the communication design discipline a strategic tool for the development of means and supports that could promote the dissemination, promotion and valorization of the territory, in harmony with the fundamental principles of nature conservation and biodiversity.
Description
Keywords
Communication design Communication strategy Visual identity Information systems Tourism
Citation
Neves, J.V.M. [et al.] (2020) - Promotion and valorization of the International Tagus Natural Park : a projectual approach to holistic design. In REBELO, F. ; SOARES, M. (eds) - Advances in ergonomics in design : Proceedings of the AHFE 2020 Virtual Conference on Ergonomics and Design. Springer, Cham. p. 103-109. (Advances in Intelligent Systems and Computing ; vol. 1203). DOI 10.1007/978-3-030-51038-1_15
Publisher
Springer