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Publication
Design de comunicação transmedia de jogos e brinquedos : estudo de casos da marca Science Track
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 90.92 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este relatório trata de um processo investigativo através de um estágio
para a marca de brinquedos pedagógicos Science Track, atualmente da
empresa Coherent Puzzle Unipessoal, visando melhorar os produtos e a
sua comunicação.
Foi adotada uma metodologia mista. A metodologia não intervencionista
consistiu na revisão da literatura, enquanto que a investigação intervencionista
provém do estudo de caso exploratório, concretamente, um estágio.
Esta proposta de um desenvolvimento de investigação centrado no design
de comunicação transmedia em brinquedos e jogos, visa estudar melhor o
que é o transmedia storytelling e como pode ser conjugado com o design
de comunicação e as suas subáreas, tentando perceber como ambos podem
ser usados em brinquedos e jogos, e na sua comunicação, mantendo
sempre em mente a mensagem que a marca procura transmitir sobre o uso
dos brinquedos e jogos enquanto ferramentas pedagógicas e culturais.
Parte do trabalho concentrou-se em pensar como se pode melhorar o packaging
dos produtos da marca, e através do design de comunicação cuja
mensagem ou conceito seja comunicada em vários meios de modo a criar
uma rede transmedia, para que tenham uma maior presença de mercado
de modo a comunicar a empresa e exponenciar as suas vendas.
Abstract : This report is about an investigative process through an internship for the Science Track educational toy brand, currently owned by CoherentPuzzle Unipessoal, aimed at improving their products and communication. A mixed methodology was adopted. The noninterventionist methodology consisted of a review of the literature, while the active interventionist investigation comes from the exploratory case study, concretely, an internship. This proposal for a research development centered on the design of transmedia communication in toys and games, aims to better study what transmedia storytelling is and how it can be coupled with communication design and its subareas, trying to understand how both can be used in toys and games and in their communication, always keeping in mind the message that the brand seeks to convey about the use of toys and games as educational and cultural tools. Part of the work was focused on how to improve the packaging of branded products, and through thecommunication design whose message or concept is communicated in various media in order to create a transmedia network, so that they have a greater market presence in order to communicate the company and exponentiate its sales.
Abstract : This report is about an investigative process through an internship for the Science Track educational toy brand, currently owned by CoherentPuzzle Unipessoal, aimed at improving their products and communication. A mixed methodology was adopted. The noninterventionist methodology consisted of a review of the literature, while the active interventionist investigation comes from the exploratory case study, concretely, an internship. This proposal for a research development centered on the design of transmedia communication in toys and games, aims to better study what transmedia storytelling is and how it can be coupled with communication design and its subareas, trying to understand how both can be used in toys and games and in their communication, always keeping in mind the message that the brand seeks to convey about the use of toys and games as educational and cultural tools. Part of the work was focused on how to improve the packaging of branded products, and through thecommunication design whose message or concept is communicated in various media in order to create a transmedia network, so that they have a greater market presence in order to communicate the company and exponentiate its sales.
Description
Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco em associação com a Faculdade de Arquitetura da Universidade de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design Gráfico.
Keywords
Design comunicação Transmedia Storytelling Jogos e brinquedos Packaging Comunication design Design transmedia Games and toys