Percorrer por autor "Martins, Nuno"
A mostrar 1 - 10 de 13
Resultados por página
Opções de ordenação
- A brand argument driven through art and schematics designing new perspectives to transform and empower the neighborhoodPublication . Raposo, Daniel; Silva, José Gago da; Berbel Gómez, Noemy; Díaz Gómez, Maravillas; Neves, João Vasco; Martins, Nuno; Brandão, DanielThe interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associations, impacting on social and cognitive levels. The scope of this article is to correlate Branding Art and Art Infusion with the spirit of the place, concretely to present a conceptual model which correlates artistic activities developed in a neighborhood with Branding Art and Art Infusion concepts taking into account the reinforcement of the current place brand strategy. The article is based on the literature review and in explanatory Case Study, using results from the project “Re-Habitar el Barrio: Procesos de Transformación y Empoderamiento entre Universidad-Escuela-Sociedad a través de Prácticas Artísticas”. The use of the schemes makes possible to visualize and share abstract concepts and value data in a participatory group way, detecting the best ways to facilitate communication and mediate interaction between people and territory. The results consist of defining a brand argument and defining its conceptual model, making use of the schematics as a way of visualizing abstract concepts.
- A checklist proposal to evaluate the quality of university websitesPublication . Veríssimo, Maria de Fátima; Raposo, Daniel; Barradas, Vera; Neves, João Vasco; Silva, José Gago da; Martins, Nuno; Brandão, DanielCurrently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or in the way a product or service is purchased. In this context, the evaluation of the effectiveness of websites has increased over time, following the evolution of the concepts of Human Machine Interface, Usability and User Experience Design. In the context of the methods and processes of usability evaluation, different proposals have been developed, from direct observation, to interviews and questionnaires, among other techniques and tools. Thus, this article is based on a case study of descriptive type, based on the literature review concerning the models of evaluation of the quality of websites. The results of the article consist in the definition of a set of parameters to analyse the quality of the interface of websites and in the proposal of a checklist concerning content, aesthetics and navigation.
- Design and communication for the territory : promotion and enhancement of heritage based on tourist routesPublication . Neves, João Vasco; Silva, Ricardo J. Nunes da; Raposo, Daniel; Silva, José Gago da; Martins, Nuno; Brandão, DanielThis article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic Institute of Castelo Branco and other organizations in Portugal. This document focuses on integrated communication and the theme of information design. The investigative process starts from the case study of the Ordo Christi Project, namely the analysis of the supports and means of communication developed, applying a interventionist research methodology, qualitative basis. The project aimed to promote knowledge and contribute to make historiographic information clearer and more accessible to society, seeking its applicability for tourism and educational purposes. For the pursuit of the proposed objectives, it was found in communication and information design the strategic tools for divulgation of the results and the developed routes, expressed through multiple means of information, dissemination and promotion.
- O design de interfaces direcionado a utilizadores com baixos níveis de escolaridade e de literacia: o projeto ECHOPublication . Guimarães, Leonor; Martins, Nuno; Brandão, DanielO presente estudo foi desenvolvido no âmbito do projeto de investigação “ECHO: ecoar o eu comunitário”, que visa documentar práticas autoiniciadas em bairros sociais de Vila Nova de Gaia, Portugal, e disseminá-las em contextos sociais análogos, sobretudo através de uma plataforma online. Neste grupo da população dos bairros sociais, principal público-alvo da plataforma online, detetou-se uma percentagem considerável de indivíduos com baixos níveis de escolaridade e de literacia. Perante este problema, surgiu a necessidade de estudar uma solução de Design de interface que garantisse, a este tipo de indivíduos, uma utilização agradável e eficaz da plataforma online. Com base numa profunda revisão de literatura, foram estudadas, avaliadas e delineadas um conjunto de orientações de Design, e, posteriormente, testadas num protótipo criado para o efeito. Os testes de usabilidade realizados comprovaram a eficiência das orientações propostas, contribuindo, desta forma, para responder ao problema supramencionado deste projeto de investigação, como também para outros potenciais casos de Design de Interface dirigidos a este tipo de utilizadores de baixos níveis de escolaridade e de literacia.
- Dynamic visual identities: Fundamental principles of their designPublication . Fonte, Pedro; Martins, Nuno; Raposo Daniel; Pereira, Leonardo; Martins, Nuno Duarte; Raposo, DanielThis article analyzes Dynamic Visual Identities (DVI) intending to present a set of principles that designers should take into account when designing such systems. It starts with a literature review, approaching a set of reference authors, to clarify the key concepts around the DVI; its relationship with brands, brand identi-ties, visual identity systems; the socio-historical context that leads to the expansion of dynamic identities; the typology of DVI constructions, categorizing them and demonstrating some of their guiding and structural principles in their construction. A chronological overview of some pioneering DVI systems that introduced mecha-nisms designed for dynamism is also presented. Finally, based on the study carried out, the main potentialities and risks in the use of the DVI are presented and a set of principles to be taken into account in its design are identified.
- Exploring racial diversity in fashion brand advertising: An Instagram-based study of three prominent brandsPublication . Martins, Lara; Martins, Nuno; Pereira, Leonardo; Raposo, Daniel; Martins, Nuno Duarte; Raposo, DanielCultural and racial diversity in fashion brand communication has been a growing discussion topic, often associated with either spontaneous or organized by citizens movements advocating for issues of discrimination, exclusion, and even human rights. This article’s goal was to investigate the ethnic representation in the communication and promotion content published by three reference clothing brands on the Instagram social media platform: H&M, Lefties, and Zara. The study focused on the analysis of the Instagram pages of these three brands, between January 2020 and January 2022. In this article, we begin with a literature review on the topics of diversity and representation. We then present the methodologies and results of the carried out analysis on H&M’s, Lefties’ and Zara’s Instagram posts. Finally, we discuss the results and their respective conclusions.
- A identidade visual corporativa do IPCAPublication . Martins, Nuno; Teixeira, Pedro Mota; Ferreira, AntónioNeste artigo é apresentado um caso de estudo exploratório sobre a nova identidade visual do Instituto Politécnico do Cávado e do Ave (IPCA). O IPCA é uma instituição de ensino superior público e uma das suas fortes apostas tem sido o Design, em particular com a criação daEscola Superior de Design (ESD), em 2015.A criação da ESD fez crescer a responsabilidade do Design no instituto e na região do norte do país. Umas das primeiras ações da ESD foi o de avaliar a imagem gráfica do IPCA e o de estudar uma nova proposta de identidade.No presente artigo apresenta-se o supracitado estudo, em que o principal objetivo foi o de desenvolver um sistema de identidade coerente, que refletisse a história e valores da instituição, e respondesse às necessidades atuais de comunicação global, multimeios e interativa. Depois de um trabalho de auscultação da comunidade IPCA de modo a perceber o que unia e distinguia as diferentes áreas da instituição, procurou-se desenhar uma identidade sólida e versátil, que permitisse uma possível ampliação, tal como veio a acontecer, com sucesso, em 2017, na altura da criação da Escola Superior de Hotelaria e Turismo.
- Lexus used-vehicle online platform : comparative analysis of major competing brands’ websitesPublication . Martins, Nuno; Lemos, Mariana; Brandão, Daniel; Raposo, Daniel; Neves, João Vasco; Silva, José Gago daThe purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This bet on digital is not only in the sale of new cars, but also in the sale of semi-new and used cars. Aware of this new market trend, Lexus Portugal has ordered the present study, which has as main objective the design of a promotion and sales online platform for seminew and used cars of this brand. This online platform is not intended to be only a website for the dissemination of the available fleet of cars for sale. It also intends to offer its user a pleasant environment; and, as the user browses the website, he will hopefully be effectively informed about the main attributes of Lexus cars, namely their high reliability. This paper focuses mainly on the first phase of this research project, where a comparative analysis was developed on the online platforms of the main competing Lexus brands.
- Narrative benchmarking in scenario assessments for digital designPublication . Silva, José Gago da; Raposo, Daniel; Neves, João Vasco; Almendra, Rita; Brandão, Daniel; Martins, NunoThis article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contribution to the creation of new communication strategies. Developing as hypothesis that the development of narratives from a brand and its consequent comparison with consumers feedback, allows a more reliable way to generate inputs for the development of more effective communication strategies. The article follows an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry. The article draws on a qualitative proposal of a method to apply in narratives of consumption. The results of the proposed strategy open avenues for narratives developments, where the consumers contribution receive expansion values from the brands strategy, returning value to first consumer feedbacks. The implications of this study are the creation of a paradigm of curatorship as authorship. The research limitations/ implications address the speculative scope of the proposed strategy and the need for more empirical work in the subject.
- Principles for the design of brand marksPublication . Vieira, Alice; Brandão, João; Raposo, Daniel; Martins, Nuno; Martins, Nuno Duarte; Raposo , DanielThis chapter aims to deepen the understanding about the Design of Brand Marks in the design-symbolic-perception relationship to clarify concepts and contribute to the advancement of knowledge in this theme, assisting in the design, standardization, and use of brand marks. A qualitative non-interventionist method-ology was selected, namely a literature review to clarify, delimit and discuss the concepts and different taxonomies of graphic brands, as well as to identify graphic brand design principles; furthermore, the case study methodology, based on six Graphic Standards Manuals, allowed the identification of design principles, and confront them with the knowledge obtained by the literature review. The method-ology was relevant insofar as it allowed us to identify the principles necessary for the Design of Brand Marks. The literature review showed a lack of consensus and some points of convergence in taxonomic classifications and in the definition of concepts and design principles for Brand Marks. The case study allowed us to observe that even the Brand Marks designed by professional designers present structural and formal errors, standardization errors, as well as incorrect or imprecise technical terminology. We consider that this chapter contributes to the deepening of knowledge in the field of Brand Mark Design, through the clarification of concepts, terms, and principles for the development of Brand Marks.